Hypebeast -
27 Sep 2024 23:07
For the third straight year the Lacoste Ladies Open de France, a golf tournament on the Ladies European Tour, has returned to northern France with an unconventional and forward-thinking concept. The French sportswear brand has been the title sponsor of its national open for over 10 years, but in 2022 it decided to go in a new direction and hire a creative studio to reimagine the tournament through an artistic lens.Paris-based Trajectoire Studio, known for producing shows and exhibitions that exp...
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